AI Visibility
When ChatGPT Gets Your Business Wrong, Fix the Source
By the LA Web Design team6 min read
Ask ChatGPT, Gemini, or Perplexity about your business and you may get an answer that's mostly right with one damaging detail wrong: hours from three years ago, the address you moved out of, a service you stopped offering, a phone number that now rings somewhere else. People act on those answers without ever visiting your website.
There's no form for correcting an AI model directly. What you can fix is what it's reading.
Find where the wrong fact lives
AI assistants that search the web draw on search engine indexes, business listings, review sites, and directories. Perplexity and ChatGPT's search mode often show their sources, so click them. The wrong detail is usually sitting on a directory listing you forgot existed, an old press mention, a stale review profile, or a page on your own website that never got updated.
Search your business name together with the wrong detail, the old address or the old phone number, in both Google and Bing. Every result that comes back is a place that needs fixing or removing.
Fix the listings that feed everything else
A handful of sources carry most of the weight. Update your Google Business Profile, Bing Places (Bing's index is one of the sources behind ChatGPT's web search), Apple Business Connect (which feeds Apple Maps and Siri), and Yelp. Then check the directories that matter in your field: Houzz for contractors, Zillow and Realtor.com profiles for agents, Healthgrades for medical practices.
Make the details match exactly everywhere: business name, address, phone, hours. Small differences, like Suite 200 on one listing and #200 on another, don't bother people, but they give automated systems a reason to treat them as two different facts.
Say it plainly on your own website
Your website should state the correct facts in plain text: hours on the contact page, service areas in an actual sentence, every service listed by name. If you stopped offering something, say so, or remove every page that mentions it. Old blog posts announcing a service you've since dropped are a common source of bad answers.
Structured data helps here too. It labels your address, hours, and services in a format search engines and AI tools read directly, so they don't have to piece them together from the design.
Then give it time
Corrections don't show up overnight. Assistants that search the web as they answer usually catch up within weeks once the sources change. Answers that come from a model's training data can lag for months, until the next version is trained. Flag the wrong answer with the thumbs-down button anyway; it costs nothing. Then check again each month.
If your business barely shows up in AI answers at all, that's a different problem with a different fix, and our guide to getting into AI answers covers the groundwork.